QUICK TAKE
- The Fan Tokens for Paris Saint-Germain ($PSG), Juventus ($JUV), AS Roma ($ASR) CAI Independiente ($CAI) and Galatasaray ($GAL) have been listed on Mercado Bitcoin, the leading Brazilian cryptocurrency exchange at 14:00 CET/ 09:00 BST today (Friday January 22nd).
- Mercado Bitcoin is the biggest digital asset trading platform in Latin America and is the fourth major global exchange to list Fan Tokens.
- $PSG and $JUV listed on Binance, Paribu and Upbit in late December driving $300M volume in 24 hours.
- $PSG, $JUV, $ARS, $CAI, $ATM and $GAL can be purchased on Mercado Bitcoin using BRL.
22ND JANUARY, SAO PAOLO: Mercado Bitcoin, the leading cryptocurrency exchange in Latin America, in partnership with fintech blockchain company Chiliz, has listed the Fan Tokens for Paris Saint-Germain ($PSG), Juventus ($JUV), AS Roma ($ASR) CAI Independiente ($CAI) and Galatasaray ($GAL).
$PSG, $JUV, $ASR, $CAI, $ATM and $GAL can be bought on Mercado Bitcoin using BRL (Brazilian Real).
Mercado Bitcoin has more than 1.9M registered users, with the listings further increasing the accessibility and liquidity of Fan Tokens across the globe.
Mercado Bitcoin is the fourth major exchange to list Fan Tokens, following in the footsteps of Binance, Turkish exchange Paribu and Korean exchange Upbit.com. In late December PSG and JUV daily trading volumes hit a high of $300M. In just over a year over 14M Fan Tokens have been sold and over $30M has been generated for clubs and partners. More Fan Tokens will be listed on Mercado Bitcoin and on additional leading exchanges in the coming months.
Fan Tokens can be used to engage with clubs and earn rewards on the blockchain-based fan voting and rewards app Socios.com. In the last 12 months the app has been downloaded by more than 450,000 people, with notable engagement examples including Apollon FC choosing the first team for a friendly match and the club’s home and away kit for the 2021/22 season. Juventus fans chose the club’s new goal celebration song, decided on a limited edition redesign of the iconic ‘J’ logo and the first team bus for the 2020/21 season. Supporters of FC Barcelona placed a unique fan designed artwork at the heart of the Camp Nou dressing room, Roma fans delivered questions direct to head coach Paolo Fonseca in a live press conference and PSG fans chose a unique message for the captain’s armband as well as voting on their end of season awards through the app.
20 leading sporting organisations have partnered with Socios.com to launch Fan Tokens, with Italian soccer giants AC Milan announcing their plans to launch an $ACM Fan Token earlier this week. Many more leading organisations from sports and entertainment are primed to join the Socios.com Fan Token roster in 2021.
Alexandre Dreyfus, CEO & Founder of Chiliz & Socios.com said: “Today’s listings provide further proof of how serious we are about creating a powerful new sports & entertainment ecosystem involving partners from some of the best known brands on the planet across the biggest global exchanges.
“Mercado Bitcoin’s estimated 2M users can now purchase Fan Tokens for 5 of the biggest clubs in the world using regular FIAT currency and become part of this exciting ecosystem.
“We’re sure Brazil’s famed passion for sport, particularly soccer, together with its willingness to embrace the latest digital innovation will lead to Fan Tokens becoming a massive hit.”
-ENDS-
