Coming soon

Socios Equity Token

The Socios Equity Token is building the financial infrastructure for tokenized club ownership — enabling global distribution and liquidity across both digital ecosystems and external financial markets, powering the next generation of SportFi capital flows.

As part of our planning and preparation for the launch of the Socios Equity Token we commissioned an independent survey of fans and retail investors across the United States, Korea, UK, Spain and Italy.
Fan research, August 2026

Fans don’t just want to support their club. They want to own a piece of it.

Survey informationMarkets: USA, UK, ITA, KOR, ESPPopulation: 1,000 people per market surveyed

72%

Interested in buying a digital asset giving minority ownership in their club. 27% very interested.

77%

Would feel more connected to their club with a financial stake. Only 3% less connected.

£913

Average entry level fans say they would invest. 21% would commit over £1,000.

Demand by market

Share interested in buying a minority ownership stake
  • USA 85%
  • Spain 78%
  • Italy 76%
  • Korea 70%
  • UK 49%

Average Entry Level: Korea £1,090, USA £1,027, Italy £878, UK £809, Spain £760

Why fans want a stake

Benefits that appeal, multiple answers allowed
  • Dividends 51%
  • Capital growth 51%
  • Perks, access 46%
  • Liquidity 36%

Financial returns outrank perks. This is an investment product in fans’ minds, not merchandise.

What fans would commit

Stated investment per person
  • 21.8% under £50
  • 22.4% £51 to 250
  • 16.8% £251 to 500
  • 17.9% £501 to 1k
  • 11% £1k to 3k
  • 4.6% £3k to 5k
  • 5.5% over £5k

Interest peaks at ages 25 to 34 (82%) and is still above 70% up to age 54.

What needs answering

Biggest concerns, up to two answers
  • Volatility 44%
  • Security, fraud 43%
  • Understanding 29%
  • No real voice 26%

Regulated issuance and custody address the top two directly. Governance rights address the fourth.

What it means

Seven in ten fans across five major football markets say they would buy a minority equity stake in their club, and their motives are financial first. The addressable pool is not collectors; it is retail investors who happen to be fans.

Demand is strongest where retail investing culture is deepest (USA, Korea) and in the two largest continental leagues (Spain, Italy). The UK trails on interest but not on ticket size, pointing to an education gap rather than a rejection.

Source: OnePoll online survey for Chiliz, 31 July to 18 August 2026, n = 5,000 football fans aged 18+ 

Important InformationThe Socios Equity Token is currently under development and is not currently available for purchase or investment. The information presented on this page is provided for informational and market-research purposes only and does not constitute an offer, solicitation, recommendation or invitation to buy, sell or subscribe for any security, token or other financial instrument.

Any future offering of the Socios Equity Token will be subject to applicable laws and regulations, regulatory approvals, investor eligibility requirements and geographic restrictions. Product structure, rights, features, availability and launch timelines remain subject to change.

Investing involves risk, including the possible loss of some or all invested capital. The value of investments can rise or fall, and liquidity or the availability of a secondary market cannot be guaranteed.Any market statistics, estimates, survey findings or expressions of interest presented on this page are for informational purposes only and should not be interpreted as an indication or forecast of future demand, valuation, liquidity or investment performance.