LISBON, JUNE 24TH: The Portuguese Football Federation (FPF), in partnership with Chiliz, the leading global blockchain providers for the sports and entertainment industry, have announced that they will launch a Fan Token on the Socios.com fan engagement and rewards app.
Portugal will launch the $POR Fan Token in the next few days, providing fans across the world with a powerful new way to influence and engage with the team.
The first $POR Fan Tokens will be dropped to existing Portuguese users on the Socios.com app today, before the Fan Token is fully launched.
Fan Tokens are collectible digital assets, minted on the Chiliz blockchain, that provide owners with access to voting rights in polls, VIP rewards, exclusive promotions, AR-enabled features, chat forums, games and competitions on Socios.com.
One of the biggest names in world football, Portugal are the reigning European Champions and also won the inaugural UEFA Nations League in 2019. Six of Portugal’s 26-man squad for the Euros currently play for clubs from the Socios.com roster, including Captain Cristiano Ronaldo (Juventus), Bernardo Silva and Rúben Dias (Manchester City), Danilo Pereira (Paris Saint-Germain), Gonçalo Guedes (Valencia CF) and João Félix (Atlético de Madrid).
Portugal becomes the 40th major sporting organisation to join Socios.com’s elite global network, which includes FC Barcelona, Paris Saint-Germain, Juventus, AC Milan, Manchester City, Atlético Madrid, Valencia CF and the Argentina National Team. Formula One™ teams Aston Martin Cognizant and Alfa Romeo Racing ORLEN will launch Fan Tokens on the platform, as will MMA giants UFC. New Jersey Devils of the NHL, the Philadelphia 76ers and NASCAR’s Roush Fenway Racing are the first US based organisations to partner with Socios.com. A number of leading esports organisations and three major IPL cricket teams are also on board.
Driven by the central belief that transitioning passive fans into active fans is essential to the future of sport, Socios.com is a direct-to-consumer (D2C) platform that leverages blockchain technology to provide the world’s leading sporting organisations with the tools to engage with and monetize their global fanbases. Fan Tokens have generated over $150M in revenues to be shared with Socios.com partners in 2021 alone.
Created by Chiliz, the leading blockchain provider for the global sports and entertainment industry, Socios.com has major expansion plans for 2021 and are targeting many more Fan Token launches throughout the world. Socios.com has multiple office locations around the world and has already opened new regional headquarters in Madrid, Istanbul, São Paulo and Buenos Aires. The company will open a new office in North America in the near future.
Nuno Moura, FPF’s Chief Marketing Officer, declared: “Through this partnership with Socios.com, we aim to continue strengthening our connection with millions of Portugal fans around the world. The launch of the $POR Fan Token will allow us to create new ways of reaching our supporters and interact with them in new and innovative ways. This will create new opportunities to engage fans with the Portuguese Team like never before, providing them with exclusive benefits, experiences and rewards.”
Alexandre Dreyfus, CEO of Chiliz and Socios.com, said: “Right now, football fans across the continent are sharing the same dreams and backing their teams to succeed in the Euros.
“Moments like these remind us of how great it is to be part of a community of fans and how good it feels to experience a close connection with the teams we love.
“At Socios.com, our mission is to help fans feel that same sense of community and connection with their teams, not just during the big games, but all the time.
“Portugal joins a movement that will create a better relationship between supporters and the teams they care about — an unparalleled shift from passive fans to active participants. We’re very proud to welcome them as our second national football team partner and the 40th major sporting organization overall to join our rapidly growing network of partners.”