Alliance To Let Fans Choose Which Game They Pick Up A Roster In When $ALL Fan Token Launches On December 11th


  • The Alliance $ALL Fan Token will go on sale on blockchain-based fan voting and rewards app on Friday December 11th at 13:00 CET.
  • Fan Token benefits include the right to influence organisation decisions in exclusive polls. $ALL Fan Token holders will be able to take part in the first poll to choose which game Alliance picks up a team in straight away. Fans will have the opportunity to vote for Chess, Rocket League and StarCraft II.
  • 5 million $ALL Fan Tokens have been created, with 150,000 available on in the initial sale at $1. 50,000 will be available on tokenized sports exchange The sale will be open for a maximum of 2 weeks.
  • Fan Token owners can also connect with other fans in Socios Chat, access exclusive organisation and sponsor-related promotions, enjoy VIP rewards and take part in games, competitions and quizzes on the app.

GOTHENBURG, DECEMBER 09TH 2020: Team Alliance have announced that their $ALL Fan Token will go on sale on blockchain-based fan voting and rewards app on Friday December 11th at 13:00 CET.

$ALL Fan Tokens will be priced at $1 each with 150,000 of the initial supply to be made available in the initial sale on A further 50, 000 Fan Tokens will be available on — the world’s first tokenised sports exchange.

$ALL Fan Tokens will give owners many benefits, including the chance to directly influence organisation decisions in exclusive polls, starting with the first groundbreaking poll where fans will be asked to choose which game Alliance picks up a team in next. Fans will be able to choose between Chess, RCLS and StarCraft II in the opening poll.

$ALL Fan Token holders will be able to influence multiple decisions on and access other benefits and engagement opportunities through the app, including the chance to connect with other fans in Socios Chat. Fans can also look forward to VIP rewards, exclusive organisation and sponsor related promotions, in-app games and competitions and the chance to be crowned the number one fan in their region/country through an in-app leaderboard.

The $ALL Fan Token sale will be the third in a series of six Fan Token offerings in six days on, with fellow esports organisation NAVI set to launch their Fan Token too. Football clubs STVV of Belgium, Swiss side BSC Young Boys, Turkish outfit İstanbul Başakşehir and Novara Calcio of Italy will all also launch Fan Tokens on the app. Fan Token partners also include esports organisations Team Heretics and OG as well as major soccer clubs FC Barcelona, Paris Saint-Germain and Juventus. also has a global fan engagement partnership with MMA giants UFC, while fellow MMA organisation the Professional Fighters League (PFL) will launch a Fan Token in early 2021.

Jonathan ‘Loda’ Berg of Team Alliance said,When we decided to work together with and create our own fan token we knew that we wanted to offer polls that led to decisions that really mattered.

“That is why we will make it interesting from day 1 by letting our fans pick our next esports division. Chess, as it’s the sport closest to a video game. Starcraft II, because it’s where our organisation has much of our roots. Finally, Rocket League is one of the fastest growing esports titles out there with a very passionate competitive scene.

“I’m extremely happy to be able to do this together with and I am looking forward to seeing the results of your choices.”

Alexandre Dreyfus, CEO and founder of Chiliz and, said: “Wow. Congratulations to Alliance on making history with this epic first poll.

“Allowing fans to choose which game to pick up a team in is unprecedented in esports and I’m sure fans of Alliance will respond very positively to this poll and the numerous other benefits they’ll be able to access as Fan Token holders, including VIP rewards, chat forums, games and exclusive promotions.”

For Further Information:

Chiliz /

Andrew Clarke — Global PR Manager

For more information please visit /


About launched in late 2019. Leading esports organisations partnered with the platform include Team Alliance, OG, Team Heretics and Natus Vincere ‘NAVI’. Fan Tokens are digital assets that provide owners with numerous engagement opportunities, including the chance to directly influence the organisation by voting in polls on and to connect with fans around the world in Socios Chat. Fan Token holders can also look forward to digital and real-life rewards, VIP experiences, the opportunity to be recognised as a super fan and many organisation and sponsor related discounts. The ‘I Am More Than A Fan’ VISA debit card will also enable fans to collect additional rewards and promotions. Major soccer clubs including FC Barcelona, Juventus and Paris Saint-Germain have launched Fan Tokens on Many more organisations from esports, football and other sports are primed to launch Fan Tokens before the end of 2020, with many more IP holders set to join the roster of partners which already includes MMA giants UFC. Fellow MMA organisation the Professional Fighters League (PFL) will launch a Fan Token in 2021. The company’s goal is for Fan Tokens to become the next generation of transactional based engagement for esports and sports fans.

About Alliance
Alliance is a world-renowned esports organization fielding competitive players across some of the most popular video games in the world. Shortly after Alliance’s inception, their Dota 2 team, headed by Jonathan “Loda” Berg, catapulted to the top of the scene with an innovative playstyle, and went on to claim the Aegis of Champions when they won The International 2013.Over the years, Alliance has become one of the most recognizable brands in esports, with acclaimed players such as Adam “Armada” Lindgren leading Smash and a Dota 2 legacy that has created countless memories for fans and players alike.Since its founding, Alliance has had a Nordic focus. Just like most of our star players, Alliance is based in Sweden. Our relationship with Sweden was cemented in late 2016, when Alliance became an independent, player-owned organization. The move was a natural progression for the organization, as Alliance has always been — and will always be — centered on our players. Alliance’s mission is to create a lasting legacy that supports esports experiences across the globe. In working toward that goal, we’re determined to be a responsible organization driven by our core values of dedication, teamwork, and community. This isn’t just true within the team itself, but is also how we relate to our fans, partners and sponsors — as allies.

Share this article

Table Of Contents

Read more of our articles

Table Of Contents is currently unavailable to US users.