Paris, 08 May, 2025 — As part of Chiliz Group, Socios.com, the leading web3 sports app and wallet powered by Chiliz Chain, today announced a strategic partnership with Ninjas in Pyjamas (NIP), one of the world’s most iconic and enduring esports organizations. This collaboration will focus on enhancing NIP’s innovative fan loyalty platform, the Dojo, by integrating Socios.com’s cutting-edge, blockchain-powered tools to create more immersive and rewarding experiences for NIP’s extensive global fanbase.
The partnership unites Socios.com’s proven expertise in developing Web3-driven fan engagement solutions with NIP’s legendary status in esports and its unwavering commitment to its community. By embedding new digital functionalities within the existing Dojo platform, the collaboration aims to offer fans novel ways to interact with the team, deepen their connection, and be recognized for their passion and loyalty.
“NIP is one of the most iconic names in esports, and we’re proud to help them build new bridges to their community,” said Alexandre Dreyfus, CEO of Socios.com and Chiliz. “Web3 opens the door to a new kind of fan experience—more rewarding, more direct, and more personal. Our work with the world’s biggest sport clubs demonstrates the immense potential for blockchain technology to transform fan engagement, and we’re excited to bring this expertise to NIP’s passionate community.”
Hicham Chahine, NIP Group Founder and Co-CEO, added: “Our fanbase keeps growing. With the addition of new titles, it’s much more diverse than it was just a few years ago. Partnering with Socios.com allows us to bring our loyal Ninjas together in a fun and immersive way, while remaining flexible enough to keep up with the evolving pace of esports.”
Laura Rojas, NIP Group Director of Innovation, said: “We’re honored to join forces with Socios.com and bring Ninjas in Pyjamas even closer to our incredible global community. Driven by our shared passion for esports, we’re poised to redefine what it means to be a true fan. Together, we’ll create unforgettable experiences, unlock new opportunities, and lead the way into the future of digital fandom. I couldn’t be more excited for what’s ahead!”
This initiative builds on Socios.com’s successful track record of collaborating with leading esports organizations, including OG Esports, where previous digital engagement initiatives have driven strong community participation and fan interaction.
Founded in 2000, Ninjas in Pyjamas has pioneered the esports scene for over two decades, competing at the highest level across multiple game titles. Further details about the specific enhancements and features coming to the Dojo platform will be revealed in due course.
