- Atlético Mineiro will become the first Brazilian club to launch a Fan Token, joining 35+ leading sporting organizations including FC Barcelona, Paris Saint-Germain, Juventus, AC Milan, Manchester City, Atlético Madrid and the UFC.
- $GALO Fan Tokens are collectible digital assets, providing influence and engagement opportunities for fans on the Socios.com app.
- The Argentina national football team will also become the first national team in the world to launch a Fan Token today as Socios.com steps up its South American expansion.
- Fan Tokens have generated over $150M in revenues to be shared with Socios.com partners in 2021 alone.
BELO HORIZONTE JUNE 11TH: Campeonato Brasileiro Série A team Atlético Mineiro will become the first Brazilian football club to launch a Fan Token in partnership with Chiliz – the creators of Fan Tokens and the Socios.com fan engagement platform.
Atlético Mineiro will launch their $GALO Fan Token in the near future, providing their global fanbase with a powerful new way to influence and engage with the club
Fan Tokens are collectible digital assets, minted on the Chiliz blockchain, that provide owners with access to voting rights in polls, VIP rewards, exclusive promotions, AR-enabled features, chat forums, games and competitions on the mobile app Socios.com.
Atlético Mineiro has won the Campeonato Brasileiro Serie A once in 1971. The club has also triumphed in the Copa do Brasil (2014), the Copa Dos Campeões Estaduais (1937) and the Copa Dos Campeões Brasileiros (1978). Atlético have also enjoyed considerable success on the international stage, winning the Copa Libertadores (2013), the Copa Sudamericana (2014) and recording two victories – a record for the competition – in the Copa CONMEBOL (1992 & 1997).
Atlético Mineiro will become the first Brazilian club to launch a Fan Token, joining an elite international network of 35+ leading sporting properties on the Socios.com roster, including FC Barcelona, Paris Saint-Germain, Juventus, AC Milan and Manchester City and Atlético Madrid . Argentine Primera División side Club Atlético Independiente and Universidad de Chile of the Chilean Primera División have also launched Fan Tokens on the platform. Leading MMA organisations the UFC and PFL have also launched Fan Tokens on Socios.com, as will Aston Martin Cognizant and Alfa Romeo Racing ORLEN of Formula One™.
The Argentina National soccer team will also become the first national team in the world to launch their Fan Token later today, with fans primed to vote in the first poll to choose a slogan to appear on the team plane and bus throughout the Copa América.
Driven by the central belief that transitioning passive fans into active fans is essential to the future of sport, Socios.com is a direct-to-consumer (D2C) platform that leverages blockchain technology to provide the world’s leading sporting organisations with the tools to engage with and monetize their global fanbases. Fan Tokens have generated over $150M in revenues to be shared with Socios.com partners in 2021 alone.
Created by Chiliz, the leading blockchain provider for the global sports and entertainment industry, Socios.com has major expansion plans for 2021 and are targeting many more Fan Token launches in LATAM and throughout the world. $CHZ – the digital currency for sports and entertainment that powers the Socios.com platform, and Fan Tokens for several partner clubs, are available on Brazil and South America’s biggest crypto exchange Mercado Bitcoin.
Socios.com has multiple office locations around the world and has already opened new regional headquarters in Madrid, Istanbul, São Paulo and Buenos Aires. The company will open a new office in North America in the near future. Socios.com – creators of Fan Tokens – also own www.fantokens.com, which will launch soon
Leandro Figueiredo, Business Director of Clube Atlético Mineiro said: “We are very happy to announce this agreement with Socios.com, a great global partner, which once again shows Atlético’s pioneering spirit. We are always looking for ways to be closer to our fans and we are sure that fan tokens will be a major revolution in our relationship with them.”
Alexandre Dreyfus, CEO of Chiliz and Socios.com, said: “We have taken a huge step forward in our major expansion plans for South America by partnering with our first Brazilian club.
“Fan Tokens have already generated over $150M in revenues for our partners in 2021 alone and it’s only right that this fast growing phenomenon now takes root in Brazil. I’m excited that the shift from passive to active fans, that’s going to be vital to the future of sport, has now started in Brazil – a country where the passion and talent for the beautiful game is known the world over.
“We’re just getting started here. Brazil and South America as a whole represents an amazing opportunity for us and we’re very excited about what the future holds.”
