Cleveland Cavaliers Team Up With

CLEVELAND, JULY 26TH:  The Cleveland Cavaliers and, the leading global blockchain provider for the sports and entertainment industry, announced an official team partnership today. 

While the direct, team-based fan engagement elements and activations alongside are still in the review and development phase, the initial components of the partnership will focus on creating awareness and branding with through the Cavaliers global asset platform.

Beginning with the upcoming 2021-22 season, the logo will be on the abdomen of the Cavs practice jersey just below the player’s number. In addition, the blockchain provider will have brand presence in-venue with broadcast-visible LED courtside signage. They will also have the ability to use the Cavs marks and logos in their global marketing efforts outside the United States and Canada. is the first Cavaliers partner to leverage this unique branding opportunity under the NBA’s International Team Marketing Program. 

Driven by the central belief that transitioning passive fans into active fans is essential to the future of sport, is a direct-to-consumer (D2C) platform that leverages blockchain technology to provide the world’s leading sporting organizations with the tools to engage with and monetize their  global fanbases. 

A rapidly expanding 40+ strong roster of leading sporting organisations have partnered with to launch Fan Tokens on, allowing their global followings to enjoy an enhanced fan experience and become part of a vibrant worldwide digital community of supporters.  

Partners include major European soccer clubs FC Barcelona, Paris Saint-Germain, Juventus, AC Milan, Atlético Madrid,  Manchester City, Valencia, Inter Milan, Arsenal and the  Argentina and Portugal national soccer teams, as well as MMA giants UFC and a number of leading teams from F1, esports and cricket.  The Cavaliers become the third NBA team to join’s roster of partners.

Mike Conley, Cavaliers and Rocket Mortgage FieldHouse SVP & Chief Information Officer said: “This partnership with is another significant step forward as part of our on-going exploration into blockchain technology and how it can be utilized within our business to grow and enhance fan engagement.

“We share with a mutual passion and drive for innovation and we are excited about the opportunities this relationship will bring as it continues to evolve into the future.” 

Alexandre Dreyfus, CEO of added: “I’m delighted the Cleveland Cavaliers have become the latest major US-based sporting organization to join our rapidly expanding network.

“ is fast developing into a global fan engagement powerhouse, where passive fans are being transitioned into real players in the day-to-day activities of their favourite teams.

 “This is the start of an exciting partnership that we believe can eventually lead to greatly enhanced fan engagement for fans of the Cavaliers around the world. “

The partnership is part of’s growing expansion into the US sports industry. has major global expansion plans and will increase their existing presence in Europe, while targeting many more launches in the USA, Asia and South America with the world’s leading sporting properties. has multiple office locations around the world and has already opened new regional headquarters in Madrid, Istanbul, São Paulo and Buenos Aires in 2021. The company will open a new office in North America in the near future.

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