Juventus Supporters Will Be The First Fans In The World To Take Part In The Club Decision-Making Process Using Blockchain

MALTA, 3rd December 2019: Chiliz (Binance.com: $CHZ) confirms the date for the world’s first Fan Token Offering (FTO®™) for Juventus. From today, Juventus fans all over the world will be able to buy Juventus Fan Tokens on Socios.com, the world’s first fan voting and rewards mobile app. A significant number of the total 20,000,000 supply of $JUV (Juventus Fan Tokens) has already been made available for purchase during the FTO®. Fan Tokens will be sold on a first come, first served basis exclusively on Socios.com.

For the first time ever, fans can also use their Fan Tokens to vote on a club decision. Using blockchain technology, the Serie A champions are seeking the input of their fans by asking them to vote for a new goal celebration song. For the past 8 years, every goal scored by Juventus at the Allianz Stadium has been celebrated to the tune of ‘Chelsea Dagger’. The upbeat hit by The Fratellis has become synonymous with the club, but now, with the help of Socios.com, it’s time to change.

The Italian giants will release a video across their channels to announce the launch and the first poll to be held on Socios.com. Fans can choose from the following shortlist of four songs:

Blink 182 – All The Small Things

Blur – Song 2

House of Pain – Jump Around

P.O.D – Boom

Voting starts today, but only those in possession of Juventus Fan Tokens are eligible to vote. The launch price for Juventus Fan Tokens will be around €2 (this price will fluctuate depending on the exchange rate of Chiliz $CHZ, the digital currency of Socios.com). A limited number of Fan Tokens are available for free via the app’s Augmented Reality feature, Token Hunt.

The winning song will be revealed when Juventus score their first goal at the Allianz Stadium in 2020. This will be the first of many polls to come this season and every season thereafter.

Fan Tokens give supporters the opportunity to take part in the club decision-making process by voting in polls and surveys (binding & non-binding). Fans will also receive reward points for engaging with their club and other fans through the platform, which can be exchanged for exclusive merchandise and unique experiences.

Juventus are the first club to hold an FTO® with Socios.com, who have also announced six more FTO®’s with other leading clubs for Q1 2020.

Alexandre Dreyfus, CEO and Founder of Chiliz & Socios.com, said: “The goal celebration song is integral to the matchday experience. For eight years, Juventus fans watching the games live at the Allianz Stadium and following the action around the world, have celebrated to the same tune. Now they have the opportunity to choose the next crowd anthem.

“When Juventus fans decide on the new goal celebration song, they will make history by becoming the first supporters of any team to take part in the club-decision making process through Fan Tokens. That makes us incredibly proud.

“Our purpose, our ‘raison d’être’, is to give fans the chance to get closer to the clubs they love. There’s 423 million Juventus fans around the world who now have that opportunity. And, as well as giving fans the chance to make their voice heard, we’ve also created a powerful new communication channel for the club, allowing them to better understand, recognise and reward their global fanbase.

“Voting begins today – Juventus fans who want to get involved and take part in the decision-making process should download Socios.com and get their Fan Tokens now.”

Giorgio Ricci, Chief Revenue Officer of Juventus, said: “We are proud to be the first Club to be activated by Socios.com on its platform, inaugurating a new way to interact with our fans around the world.
“This partnership shows once again how much technological evolution and innovation are two priorities for Juventus, also in the way we relate to and connect with our fan base. “

Socios.com is a first-of-its-kind blockchain-based mobile app for sports and entertainment fans. The app is available to download for Android. An iOS version of the app will be available soon.


For Further Information:


Andrew Clarke – Global PR Manager


For more information please visit www.socios.com

Notes to editor:

Notes to editor:

Chiliz ($CHZ) is a digital currency for sports and entertainment platforms. It fuels the world’s first scalable, tokenized voting & rewards platform, Socios.com, where fans can buy, trade and execute voting rights in their favorite sports teams. The Chiliz project has raised $66 million from some of the world’s largest cryptocurrency exchanges and leading crypto funds in Asia, including Binance, OK Blockchain Capital and Ceyuan Ventures. Chiliz is owned by Malta-based Mediarex Group, a global sports and entertainment organisation, which was founded in 2012.

Socios.com helps football clubs achieve digital transformation through blockchain technology. Socios.com is powered by the Chiliz token ($CHZ), both an ERC20 utility token on the Ethereum blockchain and BEP-2 token on Binance Chain. Fan Tokens are specific to a team or a club, and are a finite, digital asset that provides access to an encrypted, immutable ledger of voting and membership rights ownership. The tokenized fan-voting platform uses Fan Tokens, which operate on a separate permissioned side chain. The Fan Tokens are limited in number, and are fungible, meaning their ownership can be traded, and their price is driven by the market. The venture was inspired by the fan-led management frameworks or ‘socios’ of some major football clubs. Dubbed ‘Socios 2.0’, the platform simply represents the digitisation of this model of management.

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