It’s been 2 eventful years since we announced Juventus as our first ever partner club.
A lot has changed since then, but our commitment to bringing fans of the Bianconeri closer to their beloved club and rewarding them with amazing real-life and digital experiences has never waivered.
Let’s take a look back at our Top 5 $JUV Fan Token Holder moments so far (in no particular order!)
1.Juventus become true digital pioneers
The ‘J’ icon sent shockwaves through the football world when it debuted in 2017, but
Juventus have never been scared to shake things up a little.
Around 12 months later the club doubled down on its pioneering reputation by becoming the first to announce plans to launch its own Fan Token in partnership with Socios.com.
After much hype, $JUV launched in late 2019, cementing the club’s status as a true digital pioneer and solidifying the club’s commitment to increasing engagement with its global fanbase.
Get closer to Juventus with Socios.com
2. First walkabout experience
We’ve built a loyal, engaged and active social media following over the course of the last couple of years. Now we have fans from lots of clubs engaging with us on a daily basis, but, from the outset, Juventus fans have played a massive role in the establishment of our community.
In September 2019, just a couple of months before the launch of the $JUV Fan Token, we decided to provide a glimpse into the type of rewards $JUV Fan Token holders could look forward to by sending a couple of our most engaged Juventus fans on walkabout at the Allianz Stadium.
You can follow their story here:
Juventus Walkabout Experience
3. First Poll
Juventus fans became the first followers of any club in the world to directly influence their team through Fan Tokens when they voted to choose the new home goal celebration song on Socios.com in December 2019/Jan 2020.
We generated excitement for the launch of the first poll with a cool promo video involving first team stars, Giorgio Chiellini, Blaise Matuidi, Aaron Ramsey and Alex Sandro.
Tens of thousands of fans from all over the world took part in the vote, with supporters opting for Blur’s smash 1997 hit ‘Song 2’ as their number one choice.
First poll launch video
4. J-Icon Campaign
Back in May we asked Juventus fans to design imaginative interpretations of the club’s ‘J’ icon for the chance to have their attempt transformed into a limited edition t-shirt to be sold worldwide through the club’s official online store.
The entries flooded in before Juventus whittled down the choices to a final 5 to be put to a public vote on Socios.com.
Get the bigger picture and check out all 5 entries in the video . Note – number 5 was the eventual winner!
J-Icon Campaign Promo
5. Juventus fans take the wheel
This summer we asked Juventus fans to choose a new design for the first team bus. With three options on the table, fans opted for a timeless design incorporating the ‘LIVE AHEAD’ motif, ‘J’ icon and the club’s classic black and white colour scheme.
The new-look bus made its first public appearance before last Sunday’s season-opening 3-0 win over Sampdoria at the Allianz Stadium and fans were very much on board with it.
We’ve chosen our top 5 Fan Moments from the last 2 years, but our journey with Juventus is just beginning.
There’s going to be many more special moments to recall in the years to come for $JUV Fan Token holders.
If you want to get closer to Juventus through $JUV Fan Tokens then download the Socios.com app and get yours today.