PHILADELPHIA – JUNE 17TH, 2021 – Socios.com, the leading global blockchain provider for the sports and entertainment industry, and the 76ers announced today an official team partnership. This is the first time Socios.com has partnered with an NBA team, as well as the first-ever partnership in the category across the league.
As an official team partner starting with the 2021-22 season, Socios.com will be integrated into advertising and TV-visible signage throughout the arena during 76ers games and will have the ability to leverage the team’s marks and logos on Socios.com.
In addition, Socios.com will have a large digital presence on Sixers.com and across 76ers social channels where they will be integrated within unique pre and post-game content. Socios-branded pre-game highlights will be seen across 76ers Facebook, Twitter and Instagram; and they will be the presenter of game recaps that will live across multiple channels including IGTV, YouTube and the official team app.
Driven by the central belief that transitioning passive fans into active fans is essential to the future of sport, Socios.com is a direct-to-consumer (D2C) platform that leverages blockchain technology to provide the world’s leading sporting organizations with the tools to engage with and monetize their global fanbases.
The 76ers are the first NBA franchise to partner with Socios.com. The NHL’s New Jersey Devils became the first U.S. sports franchise to partner with Socios.com in late April, before MMA promotion company UFC® announced plans to launch a Fan Token on Socios.com in May. NASCAR’S Roush Fenway Racing also recently launched a Fan Token in partnership with Socios.com.
The 76ers join a 35+ network of major international sporting properties on the Socios.com roster, which also includes European soccer giants FC Barcelona, Paris Saint-Germain, Juventus, AC Milan, Atlético Madrid, Manchester City and the Argentina national soccer team, as well as a number of leading teams from F1, esports and cricket.
Socios.com has major global expansion plans and will increase their existing presence in Europe, while targeting many more Fan Token launches in the USA, Asia and South America with the world’s leading sporting properties. Socios.com has multiple office locations around the world and has already opened new regional headquarters in Madrid, Istanbul, São Paulo and Buenos Aires in 2021. The company will open a new office in North America in the near future.
“We are thrilled to be the first team in the NBA to partner with Socios.com and break through the global blockchain category here in the States. They have built a strong portfolio of partners from around the world across a diverse landscape of sport and fans,” said 76ers Chief Revenue Officer Katie O’Reilly. “At the 76ers, we pride ourselves on driving innovation and changing the game – and collaborating with like-minded brand partners to do so. Socios.com shares in that DNA, and we are thrilled to add them as one of our esteemed Banner Partners. We look forward to serving our fans and introducing them to Socios.com’s incredible platform in the coming months.”
Alexandre Dreyfus, CEO of Socios.com and Chiliz, added “This is the start of an exciting partnership – our first with an NBA franchise – that we believe can lead to greatly enhanced fan engagement for 76ers fans across the world.
“Transitioning passive fans into active fans is essential to the future of sport. Our vision is for an extensive network of the world’s leading sporting organizations to achieve this through Fan Tokens and fan engagement on Socios.com.
“We’re thrilled to welcome 76ers to our network. The biggest global sporting organizations are now joining us en masse. Socios.com is here to stay and will become an essential tool in the digital transformation of the global sports industry.”