Portugal will become the first European national team to launch a Fan Token to improve engagement with their fanbase.
LISBON, JULY 12TH: The Portuguese Football Federation (FPF), in partnership with Chiliz, the leading global blockchain providers for the sports and entertainment industry, have announced that the $POR Fan Token Offering (FTO®) will take place on the Socios.com fan engagement and rewards app at 12:00 GMT +1 on Wednesday July 14th.
Fan Tokens are collectible digital assets, minted on the Chiliz blockchain, that provide owners with access to voting rights in polls, VIP rewards, exclusive promotions, AR-enabled features, chat forums, games and competitions on Socios.com.
1, 000, 000 $POR Fan Tokens will go on sale in the FTO® priced at €2. The FTO® will be the last chance for fans to purchase $POR Fan Tokens at a set price.
Details on the first polls, rewards and engagement activity for $POR Fan Token holders on Socios.com will be revealed soon.
Driven by the central belief that transitioning passive fans into active fans is essential to the future of sport, Socios.com is a direct-to-consumer (D2C) platform that leverages blockchain technology to provide the world’s leading sporting organisations with the tools to engage with and monetize their global fanbases.
More than 40+ sporting organisations have partnered with Socios.com to launch Fan Tokens including FC Barcelona, Paris Saint-Germain, Juventus, AC Milan, Manchester City, Atlético Madrid, Valencia CF and the Argentina National Team. Formula One™ teams Aston Martin Cognizant and Alfa Romeo Racing ORLEN have launched Fan Tokens on the platform, as will MMA giants UFC. NHL franchise New Jersey Devils, the Philadelphia 76ers and Boston Celtics of the NBA and NASCAR’s Roush Fenway Racing are the first US based organisations to partner with Socios.com
Nuno Moura, FPF’s Chief Marketing Officer, said: “We’re really excited for the launch of the $POR Fan Token. Fans can become part of a global, digital community of supporters bonded by their shared passion for the team and look forward to many innovative engagement and reward opportunities on Socios.com.”
Alexandre Dreyfus, CEO of Chiliz and Socios.com, said: “The Portugal Fan Token Offering FTO® will be a momentous occasion for us as they become the first European national team to launch a Fan Token.
“$POR Fan Tokens will provide owners with new, exciting and rewarding experiences on Socios.com.
“Socios.com will become a digital meeting place for millions of Portugal fans around the world.
“Fans who want to become a part of this vibrant new community need to be ready when the FTO® begins at 12:00 GMT+1 this Wednesday on Socios.com.”