NEW JERSEY (April 29, 2021):, the leading global blockchain provider for the sports and entertainment industry has entered into its first marketing partnership with a US professional sports franchise, the New Jersey Devils of the National Hockey League. 

Via the marketing partnership,’s global brand marks will be visible on Devils virtual glass signage for all home and away games broadcast on MSG Network for the remainder of the season.  Fueled by the goal of connecting with fans across the international sports ecosystem, seeks to explore fan engagement opportunities through common blockchain and digital initiatives.

Media may CLICK HERE to download still images of’s virtual glass signage at a April 2021 Devils home game at Prudential Center in Newark, NJ.

The deal follows’s announcement in March 2021 that it would open a New York headquarters office, owning to the strength and influence of the Tri-State Region, and invest a minimum of $50M to target partnerships with the five 5 major U.S.-based professional sports leagues.

The New Jersey Devils join a 25-strong network of major international sporting properties on the roster, which includes the UFC® and a host of European soccer giants such as FC Barcelona, Paris Saint-Germain, Juventus, AC Milan and Manchester City.

Jake Reynolds, President of the New Jersey Devils said: “Across the globe, has amassed a truly impressive roster of partners from among the world’s most renowned and innovative professional sports teams, leagues and events; and today we add the Devils. 

“We are ecstatic chose the Devils as the first U.S-based professional sports team and compelling marketing platform through which to connect with sports fans.”  

Alexandre Dreyfus, CEO of Chiliz and said: “Our goal is to support major sporting organizations by giving them the tools to increase engagement with and monetize their global fanbases.

“The likes of FC Barcelona, Juventus, Paris Saint-Germain and AC Milan are among those who have already benefited from joining our network.

“We strongly believe that our technology can support sporting organisations in the US in a similar way and we’re therefore delighted to welcome New Jersey Devils onboard as the first team to join our US partnership roster.

“We’re working on dozens more partnerships with teams and franchises from a wide number of sports and look forward to greatly increasing our presence in the US and globally throughout 2021.”

“Given the power and influence of the Tri-State Region, the dynamic engagement rates of the New Jersey Devils fanbase, and the forthcoming installation of a regional headquarters for; we felt this team was the natural launchpad for our U.S.-focused endeavors.” has major global expansion plans for 2021 and will continue to grow their existing presence in Europe, while increasing their global network with new partnerships in the US, UK, Asia and South America. has multiple office locations around the world and will open new US, European and South American headquarters in New York,  Madrid and Sao Paulo in 2021.

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