– 625,000 $TRA Fan Tokens will go on sale on Tuesday September 22nd in a 2 hour flash sale on fan voting and rewards app — the world’s first tokenised sports exchange

– The sale begins at 15:00 (CEST +1)

– It will be the only chance to get $TRA at a fixed price of 8 TL (Turkish Lira)

– 425, 000 $TRA will be available on 200,000 $TRA will be available on

– Fans can use $TRA Fan Tokens to influence the club, voting in polls and earning exclusive rewards on

– $TRA Fan Token holders will decide on the design of the first-team bus in the first club poll

TRABZON, 15th September 2020: Trabzonspor, in partnership with Chiliz (Binance: $CHZ, Paribu: $CHZ), have announced that the $TRA Fan Token will launch in a 2 hour sale starting at 15:00 (CEST+1) on Tuesday September 22nd. $TRA will be sold exclusively on fan voting & rewards app and the Chiliz Exchange — the world’s first tokenised sports exchange.

625,000 $TRA Fan Tokens at a fixed price of 8 TL (Turkish Lira) will be available in the sale. 425,000 $TRA Fan Tokens will be available on, with another 200,000 to be sold on $TRA will be sold on a first-come, first served basis. The final number of $TRA to be made available in the initial supply may be adjusted based on demand during the flash sale.

As of October 7th fans will be able to continue buying $TRA, but from this point onwards price will be determined by supply and demand. The total supply of $TRA Fan Tokens is 10 million and will be distributed over the next few years. The distribution method and total supply may also change based on demand.

$TRA Fan Token holders will be able to influence the club straight away by voting in the first poll to choose a new design for the first-team bus.

$TRA holders will have countless opportunities to influence club decisions, voting in many polls each season on and earning rewards linked to the club, including innovative digital experiences and real-life activations, such as meeting players and watching games as a VIP when fans return to the stadiums. The $TRA Fan Token will become integral to the fan engagement experience for supporters, with $TRA to also be integrated into the club’s official mobile app in the future.

A Leaderboard feature, where fans will receive rewards points based on how they interact with Trabzonspor through the app will be launched in the near future, allowing fans to compete to become the number 1 fan in their region/country. A Chat feature and Games will also be launched on in the coming months. $TRA Fan Token holders will also be able to access exclusive club and sponsor benefits, such as discounts at the club shop and other participating retailers. Fan Token partners include FC Barcelona, Atlético de Madrid, Paris Saint-Germain, Juventus, AS Roma, Galatasaray, CA Independiente, Apollon Limassol and esports organisations Team Heretics and OG. Dozens more clubs are set to launch Fan Tokens before the end of the year, with many leading IPs from sports and entertainment also primed to join the roster in the near future.

Sinan Zengin, General Manager at Trabzonspor said: “I think our fans will show a great interest in $TRA Tokens, our club’s first digital asset. Our club and our fans, who have always achieved firsts throughout their history, will write our history in the digital world together.

“Our fans are our biggest asset. We are with them, we are big with them, we are strong with them and of course we will continue to grow and strengthen with them.

“Our club is starting to write its history in the digital world with its fans. On September 22, at 15:00 (CEST +1), all of our fans will be able to buy $TRA Tokens. Because our first token supply is limited, it will be offered for sale at a fixed price of 8 TL (Turkish Lira). In the coming days, we will provide detailed information on how our fans and other investors can receive our tokens. But I advise our fans to download the application on their phones today, open their accounts and complete all preparations.”

Alexandre Dreyfus, CEO and Founder of Chiliz and said:“Next Tuesday, Trabzonspor will become the latest in a growing number of leading sporting organizations to embrace Fan Tokens in order to engage with and monetize their global fanbases.

“The $TRA launch is the next step in our longer-term mission to boost the Turkish sports industry, by creating more than 100m Turkish Lira in new revenue through Fan Tokens.

“By giving every type of fan, whether hardcore or casual, local or international, the chance to have a voice in club matters and earn rewards in return for a relatively small expense, we’re transforming the traditional ‘donation campaign’ into a powerful new revenue stream for the sports industry.

“We believe our business model can have a massive impact in Turkey, where the passion for sport is matched by a willingness to embrace and adopt the latest technology and that’s why we’re laser focused on this market.

“We’ll increase our foothold in the country in the near future by launching a Turkish office with the target of having 20 staff on-board very soon.”


For Further Information:

Chiliz /

Andrew Clarke — Global PR Manager

For more information please visit /

About Chiliz

Chiliz ($CHZ) is a fintech blockchain company that provides sports & entertainment entities with tools to help them engage & monetize their global audiences. The company’s consumer facing app Socios.comlaunched in late 2019. To date, 10 major sporting organisations, including FC Barcelona, Juventus and Paris Saint-Germain have launched Fan Tokens on Fan Tokens are digital assets that provide owners with engagement opportunities, including voting rights, the ability to compete in leaderboards and to participate in Chat and Games. Fan Tokens also enable holders to earn club related rewards, as well as discounts and other benefits linked to their clubs and club sponsors — a USP boosted by the launch of the ‘I Am More Than A Fan’ VISA Debit Card.Dozens more organisations from football and other sports are primed to launch Fan Tokens before the end of 2020, with many more IP holders set to join the roster of partners which already includes MMA giants UFC.

In early 2020 Chiliz launched (Chiliz Exchangethe world’s first tokenised sports exchange, with the goal to

create a new ecosystem, drawing participation from sports fans and cryptocurrency enthusiasts who can trade and exchange Fan Tokens on the platform. All of these projects are fueled by the Chiliz token ($CHZ), a chain-agnostic digital currency which is currently available on leading crypto exchanges around the world including Binance.

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