Juventus ($JUV) Fan Token Holders Opted For The Classic Black And White Option Featuring The ‘Live Ahead’ Motif In Socios.Com Poll

These are jubilant times for Juventus fans. Not only have they witnessed their team march to a ninth consecutive Serie A title, the Turin club now has a cool new-look first team bus for the 2020/21 season!

The Juventus faithful are traditionalists at heart, with 56% of $JUV Fan Token holders opting for the new design featuring the team’s classic black and white colours ahead of the two other options, which featured black and gold designs, in a recent poll on

The winning design also carries the popular ‘Live Ahead’ motif, a message that inspires the team and is rooted in the values of every fan.

The reaction from fans to the new design has been overwhelmingly positive, with the club’s tweet about the winning design and some of the best comments from social media shown below:

“It’s perfect in black and white”


“The one I voted for”

“I love it! I wasn’t a fan of the black and gold versions, you can’t go wrong with black and white.”

“Super cool”


Juventus fans can use $JUV Fan Tokens to vote in club polls and to be in with the chance of winning digital and real-life rewards.  $JUV Fan Token holders have taken part in numerous polls since Juventus became the first club in the world to launch on in late 2019. 

Fans have voted on wide-ranging topics,  including choosing Blur’s Song 2 as the goal celebration song to be played every time a home goal is scored at the Allianz Stadium and selecting a fan-designed ‘J’ icon to be transformed into a piece of official club merchandise and sold worldwide.

Fan Token holders have also enjoyed a host of rewards linked to the club. Recently $JUV Fan Token holders have appeared, via video upload, on the LED panels surrounding the pitch for  home games.  Real-life experiences, such as meeting players and watching games as a VIP at the Allianz Stadium will be re-activated when fans are able to return to the stadium.

A Leaderboard feature, where fans will receive rewards points based on how they interact with Juventus through the app, will be launched in the near future, allowing fans to compete to become the number 1 fan in their country.  A Chat feature and Games will also be launched on in the coming months. 

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