MILAN, JULY 23rd 2021 – AC Milan, in partnership with Chiliz – creators of Fan Tokens and the Socios.com fan engagement app, are delighted to officially announce the 2021 $ACM Fan Token European Summer Tour.
The forthcoming pre-season event will consist of a series of friendlies against European opponents presented by the official digital token of AC Milan that gives Rossoneri fans across the globe a share of influence on Club decisions through the Socios app.
Partners since January 2021, AC Milan and Socios.com have designed a special activation plan to coincide with the Tour to engage the over 500 million Rossoneri fans across the world. As part of this plan, fans will be given the opportunity to take part in a series of polls and engagement activities for the chance to win special prizes and once-in-a-lifetime experiences.
$ACM Fan Tokens enable Rossoneri fans to access exclusive club-related content, put their skills to the test and go up against other fans from around the world in club-related games, competitions and quizzes, competing in global leaderboards to earn once-in-a-lifetime real-life and digital VIP rewards and experiences. Fans also have the opportunity to influence the club in a range of interactive and fun polls every season.
The 2021 $ACM Fan Token European Summer Tour includes a number of high-profile friendlies against top European clubs over the next few weeks in preparation for the 2021/22 football season, with all games being broadcast on Sky Sport in Italy.
31 July 2021 – vs OGC Nice in Nice, France
The first game will see the Rossoneri take on OGC Nice on Saturday 31 July at the Allianz Riviera in Nice, the stadium that hosts all OGC Nice home games and that was selected as one of the venues for the UEFA Euro 2016 tournament.
The game will kick off at 8:30pm local time.
4 August 2021 – vs Valencia CF in Valencia, Spain
The Rossoneri will travel to Valencia on Wednesday 4 August to take on Valencia CF at the historic Mestalla Stadium. The game, which will kick off at 8:30pm local time, will be the 49th edition of the traditional Taronja Trophy.
8 August 2021 – vs Real Madrid CF in Klagenfurt, Austria
AC Milan will then take on Real Madrid, second in the Spanish league last season, in Klagenfurt, Austria, on Sunday 8 August at 6:30pm local time.
The game will see two of the most decorated clubs in football history face off for the #AthletesVersus Cup, supporting no profit organization Athletes Versus’s efforts to combat all forms of discrimination.
14 August 2021 – vs Panathinaikos F.C. in Trieste, Italy
The Tour will wrap up at the Stadium Nereo Rocco in Trieste, where the Rossoneri will take on 20-time winners of the Greek Super League Panathinaikos F.C.
The game will kick off at 8:30pm and will be the last test before AC Milan’s first Serie A game in the 2021/22 season against Sampdoria on Monday 23 August.