The Juventus Stadium is beautiful, befitting a bewitched and passionate fan base. It was opened in 2011, replacing the old Juventus stadium of Stadio Delle Alpi, a much-criticised former home.
It is one of the most technologically advanced stadia in world football. However, it also pays homage to the club’s rich and storied history, with iconic action shots of players from yesteryear artfully imagined on the stadium’s seating layout.
What is its history? What renovations and transformations has the Allianz Stadium undergone since its inception? Why is the atmosphere revered the football world over? Are there any new fan traditions?
We examine it all below.
Allianz Stadium Juventus History – A Journey Through Time
The official name of Juventus Stadium is the Allianz Stadium due to sponsorship reasons. It is an iconic arena with a capacity of over 41,000 and, as we outlined above, is renowned for its striking architecture and modern facilities.
But why was the new stadium conceived?
The previous home of la Vecchia Signora (the Old Lady) was a controversial and unhappy habitat. They moved from the Stadio Comunale – their ancestral abode – to Stadio delle Alpi in 1990 in what was a contentious move at the time.
It was built for the 1990 World Cup in Italy. An athletic track around the outside of the pitch was akin to a protective buffer, hollowing out the atmosphere and making it feel empty. Indeed, the average attendance at Juventus matches in the final season at the Stadio delle Alpi was at a third of the total capacity.
After moving out of the stadium in 2006 and taking up a temporary residence in the Stadio Olimpico, the club unveiled new plans for what we now know to be the Allianz Stadium. Plans had been put in place by the late 1990s for a new permanent home for Italy’s most successful side, but it wasn’t until 2008 that concrete propositions were revealed.
Thanks to its intimate design, excellent pitch view, and phenomenal stadium facilities, the European giant that is Juventus has the stadium it always deserved.
Fans can track the stadium’s historical journey at the Juventus stadium museum or through the Juventus stadium tour, which takes place outside matchdays.
Allianz Stadium Juventus Renovation – Shaping the Modern Jewel
What helps the stadium stand out from rivals? The devil is in the detail.
For example, it utilises a visionary Desso GrassMaster system, a patented hybrid grass technology combining natural grass with artificial turf. The system involves inserting thousands of synthetic fibres into the natural grass root zone, creating a dense and stable playing surface. The artificial fibres are evenly distributed and anchored into the ground, providing extra support and reinforcement for the natural grass. This results in a stronger, more durable playing field that can withstand heavy use and extreme weather conditions.
A rhomboidal panelling system and a retractable roof also help bring a very modern feel to the stadium.
However, thanks to an in-house club museum and consistent imagery of club legends throughout the stadium, its commitment to preserving the club’s history is ever-present.
Allianz Stadium Juventus Capacity – A Sea of Black and White
It is a magnificent sight to behold on matchdays. The Juventus Stadium capacity may not measure up with the largest stadiums in Europe or even Italy, but what it lacks in size, it makes up for in spirit.
The sea of black and white that fills every nook and cranny of the stands on matchday is enough to create vertigo en masse on the opposing side. The iconic black and white stripes have been synonymous with Juventus since the club’s founding in 1897, and fans on matchdays proudly flaunt the colours.
Where is Allianz Stadium Juventus? – Navigating the Heart of Turin
Located within the heart of Turin, the Allianz Stadium Juventus is easily accessible. The stadium is situated in the Vallette district, also known as “La Continassa,” approximately 6km from the city centre.
For those planning to visit Juventus Stadium by car, plenty of parking options are available near the stadium. Additionally, public transportation is widely available in Turin, and several bus and tram lines stop near the stadia. The closest train station is Madonna di Campagna, which is only a short walk away.
But what truly sets Allianz Stadium Juventus apart is its strong connection with the local community. The stadium hosts football matches and serves as a venue for various events and concerts throughout the year. The commitment to the local community brings in tourism and revenue for the city but also allows for a sense of inclusivity and unity within the community.
Matchday Traditions – Creating Memories at Allianz Stadium
Think of the Juventus Allianz Stadium as a temple where rituals and traditions occur, contributing to a unique matchday experience.
Pre-match rituals range from the players’ warm-up routines to fans and players alike partaking in superstitious habits, as echoes of anticipation mingle with the smell of fresh grass.
Then there are the fan chants reverberating through the stadium like a powerful heartbeat, creating an electrifying atmosphere uniting the entire capacity. You can feel this like nothing else during post-goal celebrations, where the collective exhilaration transforms into an unforgettable shared experience.
After a victory, fans often linger in their seats or gather outside the Turin Juventus stadium to celebrate together, basking in the shared joy with their football tribe. It allows fans to savour the moment and show their support and appreciation for the team, which will thank their supporters in kind.
Socios.com and Juventus Fan Tokens – The Fan’s Voice
Socios.com, a leading blockchain-based fan engagement platform, has partnered with Juventus to revolutionise how fans interact with their favourite football club.
One of the most exciting aspects of this partnership is how it empowers fans to participate in club decisions actively. Using blockchain technology, Socios.com allows Juventus Fan Token holders to vote on club matters, such as jersey designs, game schedules, and player signings.