AS Monaco To Launch $ASM Fan Token On

MONACO – NOVEMBER 24TH: AS Monaco, in partnership with Chiliz, the leading blockchain providers for the sports and entertainment industry, have officially announced that they will launch a Fan Token on the fan engagement and rewards app

AS Monaco has one of the greatest track records in French football and a strong European heritage, with eight Ligue 1 championships, ten domestic cup wins and two European Cup final appearances.

Over 1.3M users from 167 countries are using to engage with and be rewarded by the teams they love through Fan Tokens. Fan Tokens are digital assets, minted on the Chiliz blockchain, that provide owners with access to voting rights in polls, VIP rewards, exclusive promotions, AR-enabled features, games and competitions.

In addition, fans are able to put their skills to the test against other fans from around the world in games, competitions and quizzes, competing in global leaderboards and earning real-life and digital club-related rewards, benefits and experiences along the way. Fans can also look forward to accessing exclusive content and experiencing’s geo-location, augmented reality feature ‘Token Hunt’. also recently added to its offering for Fan Token holders, launching the first ever live ‘in game’ NFTs in collaboration with AC Milan, Valencia and S.C. Corinthians. and Fan Tokens will create countless opportunities for the club to recognise and reward its international fanbase. will also become an exciting new layer in AS Monaco’s overall digital communications strategy, helping the club to grow its impressive global presence which has already attracted over 19M followers on social media. has partnered with over 100 major sporting organizations, including the aforementioned teams, as well as Paris Saint-Germain, FC Barcelona, Inter Milan, Juventus, Napoli, AS Roma, Valencia,  

Atlético Madrid, Manchester City, Arsenal and many more. As well as football,’s expansive network also includes the UFC, F1 teams, 25 NBA franchises and leading teams fr²om NHL, esports and cricket. 

Details on when the $ASM Fan Token will launch, as well as the price and supply will be revealed shortly. is a direct-to-consumer (D2C) platform that uses blockchain technology to provide the world’s leading sporting organisations with the tools to engage with and monetize their global fanbases. The company has major expansion plans and is targeting many more Fan Token launches throughout the world. recently opened new regional headquarters in Madrid, Istanbul, São Paulo and Buenos Aires, and will soon open new offices in Italy and North America.

Oleg Petrov, Vice President and CEO of AS Monaco, said: “As part of the Club’s digital development, finding new forms of engagement with our international fan community is a priority. The creation of the $ASM Fan Token offers this opportunity to interact with our fans in a different way, allowing them to enjoy new experiences. We are pleased to partner with the platform, a pioneering and industry-leading company with expertise in some of the most prestigious organizations in the world of sport.” 

Alexandre Dreyfus, CEO of Chiliz and, said: “AS Monaco is more than just a successful football club, it’s a very visible and powerful ambassador for the principality, with a cosmopolitan image and a big global following.”

“Fan Tokens will enable the club to connect with their extensive global community of fans like never before, giving their fans the opportunity to benefit from unprecedented engagement and reward opportunities on”

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