CHICAGO – August 18th, 2021 – Chicago Bulls are proud to announce a new official team partnership with Socios.com, the leading global blockchain provider for the sports and entertainment industry.
As an official team partner starting with the 2021-22 season, Socios.com will be providing fan engagement opportunities through monthly Twitter Polls, have TV-visible signage in the arena during Bulls home games, be the presenter of our Halftime score updates on Twitter and additionally have rights to Bulls marks and logo for continued association and awareness.
Driven by the central belief that transitioning passive fans into active fans is essential to the future of sport, Socios.com is a direct-to-consumer (D2C) platform that leverages blockchain technology to provide the world’s leading sporting organizations with the tools to engage with and monetize their global fanbases.
Chicago Bulls joins a 40+ strong network of major international sporting properties on the Socios.com roster, which also includes European soccer giants FC Barcelona, Paris Saint-Germain, Juventus, AC Milan, Atlético Madrid, Manchester City, Inter Milan, Arsenal and the Argentina and Portugal national soccer teams, as well as a number of leading teams from F1, esports and cricket.
The partnership is part of Socios.com’s growing expansion into the US sports industry. The NHL’s New Jersey Devils became the first U.S. sports franchise to partner with Socios.com in late April, before MMA promotion company UFC® announced plans to launch a Fan Token on Socios.com in May. NASCAR’S Roush Fenway Racing also recently launched a Fan Token in partnership with Socios.com. The 76ers and the Boston Celtics were the first NBA franchises to partner with Socios.com.
Socios.com has major global expansion plans and will increase their existing presence in Europe, while targeting many more Fan Token launches in the USA, Asia and South America with the world’s leading sporting properties. Socios.com has multiple office locations around the world and has already opened new regional headquarters in Madrid, Istanbul, São Paulo and Buenos Aires in 2021. The company will open a new office in North America in the near future.
Matt Kobe, Executive Vice President, Revenue & Strategy for the Chicago Bulls said: “At the Chicago Bulls, we pride ourselves on identifying innovative ways to engage our fans across the globe, and we are excited to partner with Socios.com to help us reach that goal. We’re fortunate to be able to join forces with a company that shares our vision and has the resources to allow the Bulls to take another step forward in applying blockchain technology.”
Alexandre Dreyfus, CEO of Socios.com and Chiliz, added: “Chicago Bulls are one of the biggest sporting names on the planet. We’re incredibly proud to be partnering with this storied franchise and look forward to creating new opportunities for Bulls fans the world over to engage with their team.”