- Lega Serie A join Socios.com at ‘Token2049’ in Singapore to discuss ‘SportFi and the Web3 Future of Fandom’ and present one of their latest and most successful activations
- Chiliz CEO and Founder Alexandre Dreyfus highlights Socios.com’s latest exciting activation ‘Get the Ball, Own the Moment’ alongside Italian football legend Alessandro Del Piero and Michele Ciccarese, Lega Serie A Marketing and Commercial Director
Attended by more than 12,000 people, the annual ‘Token2049’ event at the Marina Bay Sands, in Singapore, is regarded as one of the most important events on the global blockchain calendar.
This year’s conference saw Alexandre Dreyfus, CEO and Founder of Chiliz, the sports blockchain and pioneers of leading fan engagement and rewards app, Socios.com share the stage with Lega Serie A to present and discuss their latest exciting joint activation ‘Get the Ball, Own the Moment’.
‘Get the Ball, Own the Moment’ brings fans closer to goal scoring moments like never seen before, giving them the unprecedented chance to win and own a piece of their team’s history. Fan Token holders can redeem goal-scored balls attached with NFC chips to prove authenticity and allow fans to relive the goal any time via smartphone.
Backed by blockchain technology, the groundbreaking activation provides Fan Token holders on Socios.com with increased utility and yet another unique way to connect with their teams, this time round, honing in on the moments which matter most to fans and players.
The panel was moderated by Deloitte’s James Walton and saw Dreyfus, join Italian football legend, Alessandro Del Piero and Michele Ciccarese, Lega Serie A Marketing and Commercial Director discuss how tech in general and blockchain in particular are reshaping the role of fans in sports.
Michele Ciccarese, Lega Serie A Marketing and Commercial Director said: “Having been the first to launch a collectible balls project during the EA Sports Supercup in January 2023, the ‘Get the Ball, Own the Moment’ partnership illustrates Italian football’s will to be in tune with technological innovations, and in agreement with commercial partners, to benefit the 530+ million of Italian championship fans worldwide”.
Alexandre Dreyfus, CEO and Founder of Chiliz commented: “The ‘Get the Ball, Own the Moment’ activation, created by Socios.com and Lega Serie A, is proof of the real and effective applications that blockchain can deliver for the sports industry. Exploring and developing new use cases whilst providing increased utility for Socios.com users is a priority for Chiliz.”
‘Token2049’ is the annual global meeting for blockchain development and Web3 evolution and connects entrepreneurs, institutions, industry leaders, investors, constructors as well as crypto and blockchain enthusiasts. The event forms an important crossroads for the main players in the global crypto ecosystem, to share knowledge, nurture connections and actively influence the direction of the industry.
Aside from the “SportFi and the Web3 Future of Fandom” talk , Socios.com hosted a private event alongside Lega Serie A at the Mandala Club, attended by Dante Brandi, Ambassador of Italy in Singapore, Gaja Ravasini, Commercial and Cultural attaché of the Embassy of Italy in Singapore, Ilaria Piccinni, Italian Trade Agency Deputy Trade Commissioner for Singapore and the Philippines, and Alessandro Del Piero, Italian football legend, amongst a host of additional important local partners and stakeholders.