Announced As Official Partner Of Gazzetta Sports Awards 2021

MILAN, NOVEMBER 30TH: the all-in-one influence and rewards app for sports fans across the world, will be the Official Partner of the Gazzetta Sports Awards 2021. CEO Alexandre Dreyfus will officially hand over the Award for the Team of the Year during the event.

The Gazzetta Sports Awards is an annual gala event celebrating the best athletes from the Italian sports scene of the calendar year. Winners from nine main categories, created by La Gazzetta dello Sport, will be revealed at the event, which will take place in Milan, and is returning for the first time in two years after last year’s event was cancelled due to the pandemic.

Over 1.3M users from 167 countries are using to engage with and be rewarded by the teams they love through Fan Tokens. Fan Tokens are digital assets, minted on the Chiliz blockchain, that provide owners with access to voting rights in polls, VIP rewards, exclusive promotions, AR-enabled features, games and competitions.

In addition, fans are able to put their skills to the test against other fans from around the world in games, competitions and quizzes, competing in global leaderboards and earning real-life and digital club-related rewards, benefits and experiences along the way. Fans can also look forward to accessing exclusive content and experiencing’s geo-location, augmented reality feature ‘Token Hunt’. 

Rewards are at the heart of, with tens of thousands of fan token holders already having had the opportunity to watch games in style and meet their heroes. Fittingly, will use the occasion of the Gazzetta Sports Awards to reward fans, with several to be invited on stage as the award is handed over.

The Italian national football team is one of more than 100 major sporting organizations on the roster, which also includes Serie A clubs Inter Milan, AC Milan, Juventus, Napoli and AS Roma. Other major football clubs in the network include FC Barcelona, Paris Saint-Germain, Atlético Madrid, Valencia, Manchester City and Arsenal.  As well as football,’s expansive network also includes the UFC, F1 teams, 25 NBA franchises, the New England Patriots of the NFL and leading lights from NHL, esports and cricket. 

Alexandre Dreyfus, CEO of Chiliz and, was inspired by a desire to empower sports fans, to provide them with a more active role in  their clubs and to bring them closer to their heroes. 

“The Gazzetta Sports Awards, which have been honoring the best athletes and teams for over 40 years, are among the most prestigious awards in sports, but they are special because they are chosen by fans, making this partnership very fitting.”

Gilbert Camilleri, Marketing Director for, said: “We are excited to partner with Gazzetta dello Sport and look forward to handing over the award for Team of the Year after such a glorious year for Italian sport.

“There’s real synergy between our two brands. We’re both crazy about sports and have fans across many different verticals, from football to basketball, to tennis, motorsports and more.

“We also look forward to doing what we do best – reward fans – and welcoming them on stage with us to hand over the award.”

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