AMSTERDAM, APRIL 05TH: Socios.com, the world-leading blockchain powered fan engagement and rewards app, will add more utility and excitement for its growing community of Fan Token holders thanks to an innovative partnership with digital development agency Wave. The new partnership will see an initial batch of 13 easy to play bite-sized sports games launched on the platform.
Fan Tokens are digital assets that give sports fans access to a new digital service provided by their favourite sports teams. More than 1.5M users from 167 countries have downloaded the Socios.com app, with Fan Token holders able to influence their favourite teams in polls, earn rewards, VIP experiences and access competitions and exclusive offers.
The introduction of mobile games from Wave, who specialise in developing sports-related games and have already worked with the likes of ESPN, Red Bull Racing and McDonald’s, will further increase the range of benefits available to Fan Token holders. The first of the new batch of games, which will include football, basketball, fighting and other sports, while also featuring multiplayer variants, is slated for launch in mid-April.
Max Rabinovitch, Chief Strategy Officer for Socios.com and Chiliz said: “Creating a deeper, more gamified team by team experience for fans in our platform is integral to our vision of creating an engagement and rewards ecosystem for Fan Token holders that truly hits a critical mass in terms of daily value and reasons to participate. We’re laser focused on achieving this
“Wave’s expertise, allied to their focus on sports and fan engagement in particular, makes them the perfect game partner for us.”
“We’re going to launch some really cool, casual, fun, easy to play games that our community are going to love. This is just the start of a really exciting collaboration that we have every confidence will flourish and lead to even more gamification features being added to the app.”
Erik van Mourik, Head of Wave: “Much like us, Socios.com are committed to improving global fan engagement in sports by leveraging the latest technology. There’s already a great degree of crossover in terms of our target audiences and vision, so this partnership is a great fit with really big potential.
“I’m confident that our initial range of fun sports games, as well as additional gamification features in the future, will be warmly embraced by Socios.com’s rapidly growing community, providing them with more value and excitement.”
Over 130 of the world’s biggest sporting organisations have embraced Socios.com, including Paris Saint-Germain, FC Barcelona, Juventus, AC Milan, Inter Milan, Napoli, Valencia, Atlético de Madrid, Manchester City, Arsenal and UEFA. Socios.com’s extensive network also features huge names from South America like River Plate, Flamengo and Corinthians, as well as over 50 major US sports franchises from the NBA, NHL and NFL, MMA giants UFC, big names from Formula One and leading lights from the world of esports.
Socios.com plans to run at least 500 polls in 2022, enabling Fan Token holders to influence key fan-centric decisions on matters ranging from kit designs to squad numbers and celebration songs. Socios.com will also reward more fans than ever before this year, with as many as 17,000 fans set to watch games for the teams they love in style. Fan Token holders will also receive unique digital rewards, including NFTs, as well as merchandise such as match-worn jerseys ,while being eligible to access exclusive discounts linked to club sponsors and other special offers and incentives linked to major brands.
Socios.com is aiming to continue introducing millions of new fans to the benefits of Fan Tokens through high visibility international marketing campaigns backed up by new partnerships, innovations, features and rewards. Just last week Lionel Messi was announced as Socios.com’s first ever Global Brand Ambassador. The Argentinean superstar will promote Socios.com to his 400 million followers, inspiring fans around the world to come together and share their passion for their favourite teams by joining the most empowered and engaged community in sport.
The Socios.com mobile app was launched by leading blockchain provider Chiliz in 2019. The company has headquarters in Madrid, London, Istanbul, Miami, Malta, São Paulo and Seoul and will very soon open its first offices in Italy.
Chiliz is opening its ecosystem to a much wider audience in 2022 with Chiliz Chain 2.0 (CC2) – the world’s first dedicated blockchain for sports and entertainment. CC2 will be the catalyst for the broader adoption of blockchain technology across sports and entertainment, with brands from both sectors invited to build Fan Tokens, NFTs and other digital assets on the new blockchain, with all fees to be paid Chiliz native token $CHZ.