Alessandro Del Piero ‘Back In Action’ As He Stars In New Socios.Com TV Ad

MAY 06TH: Italy legend Alessandro Del Piero was revealed as the star of’s first-ever TV commercial this afternoon after a Fabrizio Romano tweet, stating ‘one of the great number 10’s is back in action’, led to a flurry of social media speculation.

The tweet, which prompted responses from the likes of Gazzetta Dello Sport, Marca and Del Piero himself was revealed as a playful tease ahead of the premiere of’s first-ever TV commercial, which features Del Piero and fellow global brand ambassador for Lionel Messi.

Del Piero and Messi form a new dream team committed to promoting and inspiring fans to join the most empowered community in sport.

Alessandro Del Piero said: “No other company is dedicated to improving the fan experience like I believe in their vision and strongly feel that fans, regardless of where they live, deserve to be recognised and rewarded for their support. 

“I look forward to helping enhance the fan experience for millions around the world, starting with the new TV campaign which will launch in various parts of the world on May 08th.”’s first-ever TV commercial will initially broadcast to mainstream audiences in Italy, Spain, Turkey and Brazil from Sunday May 08th onwards.

Del Piero scored 462 goals and was capped 91 times by the Italian national team during a glittering career which also saw him lift the 2006 FIFA World Cup with Italy and the 1996 UEFA Champions League with Juventus. Del Piero also collected multiple personal accolades, including the Serie A Footballer of the Year awards in 1998 and 2008.

Throughout his career, Alessandro Del Piero was driven by the desire to make the beautiful game more memorable, exciting and rewarding for fans. At we have very similar goals and are focused on enhancing and creating new experiences for millions of sports fans around the world through Fan Tokens – digital assets that provide holders with access to a wide range of benefits linked to their clubs.

Ten major Italian sporting organisations, including Del Piero’s former club Juventus as well as AC Milan, Inter Milan, AS Roma, Napoli, Bologna, Udinese, the Italian National team and Lega Serie A are among a roster of nearly 130 organisations to have embraced Other big names from’s extensive network include Paris Saint-Germain, FC Barcelona, Valencia, Atlético de Madrid, Manchester City, Arsenal and UEFA.  South American giants River Plate, Flamengo and Corinthians, as well as over 50 major US sports franchises from the NBA, NHL and NFL, MMA outfit UFC, several Formula One teams and leading lights from the world of esports are also all on board. is on course to run at least 500 polls this year for its growing community of Fan Token holders, enabling them to influence fan-centric decisions on matters ranging from kit designs to squad numbers and celebration songs. will also reward more fans than ever before with as many as 17,000 fans set to watch games for the teams they love in style in 2022. Fan Token holders will also receive unique digital rewards, including NFTs, as well as merchandise and match-worn jerseys, while being eligible to access exclusive discounts linked to club sponsors and other special offers and incentives linked to major brands. will also increase gamification on the app, launching a wide range of sports themed mobile games exclusively for Fan Token holders.

Alexandre Dreyfus, CEO of Chiliz and, said:  “Alessandro Del Piero was a virtuoso talent, a true great of the game, respected by millions. Getting his support, especially in Italy, where we already have 10 partners, is a major coup. With our dream team of Del Piero and Messi we are now ready for the next stage in our evolution, led by our brand new TV commercial which will move us closer to our vision of making Fan Tokens and an integral part of the fan experience.” is powered by Chiliz, the world-leading blockchain provider for the sports and entertainment industries. Chiliz employs nearly 300 staff and has regional offices in Madrid, London, Istanbul, Miami, Malta and Lyon.  The company will open an office in Milan in the near future.  Chiliz $CHZ the digital currency of the platform and network enabler of the new Chiliz Chain 2.0 (CC2) blockchain, that enables sports and entertainment brands to unlock the huge potential of Web3, is available on all of the world’s biggest cryptocurrency exchanges. 

Share this article

Table Of Contents

Read more of our articles

Socios News

New: Fabric of Champions Digital Collectible Series

Lock Fan Tokens during the football championships to claim exclusive Digital Collectibles. — The domestic campaigns may have ended, but the football keeps coming, as do your rewards. With two major international tournaments taking place, you’re in a prime position to score rare Digital Collectibles and win prizes.  Germany will welcome fans from across the […]
June 10, 2024
Read more
Kor socios
Socios News

Join your tribe at KOP Stadium, celebrate together and win freebies

Three things you love in one sentence! Your tribe, sports and freebies from your favourite team! Being together and watching your team’s magical moments is what it’s all about. Our latest collaboration makes it easier for you to surround yourself with like-minded fans, meet new people and celebrate your team in the city! The trouble […]
May 10, 2024
Read more
Socios News

Moving Up Together: Welcome To Reward Points is evolving, and as part of that evolution, SSU has been transformed into Reward Points. The Key Details Reward Points do exactly as the name suggests – reward you with points for interacting with the features on the app. It’s the start of an exciting new phase in your journey on Prepare for […]
April 22, 2024
Read more
See all

Select Language

Table Of Contents