MAY 06TH: Italy legend Alessandro Del Piero was revealed as the star of Socios.com’s first-ever TV commercial this afternoon after a Fabrizio Romano tweet, stating ‘one of the great number 10’s is back in action’, led to a flurry of social media speculation.
The tweet, which prompted responses from the likes of Gazzetta Dello Sport, Marca and Del Piero himself was revealed as a playful tease ahead of the premiere of Socios.com’s first-ever TV commercial, which features Del Piero and fellow global brand ambassador for Socios.com Lionel Messi.
Del Piero and Messi form a new dream team committed to promoting Socios.com and inspiring fans to join the most empowered community in sport.
Alessandro Del Piero said: “No other company is dedicated to improving the fan experience like Socios.com. I believe in their vision and strongly feel that fans, regardless of where they live, deserve to be recognised and rewarded for their support.
“I look forward to helping Socios.com enhance the fan experience for millions around the world, starting with the new TV campaign which will launch in various parts of the world on May 08th.”
Socios.com’s first-ever TV commercial will initially broadcast to mainstream audiences in Italy, Spain, Turkey and Brazil from Sunday May 08th onwards.
Del Piero scored 462 goals and was capped 91 times by the Italian national team during a glittering career which also saw him lift the 2006 FIFA World Cup with Italy and the 1996 UEFA Champions League with Juventus. Del Piero also collected multiple personal accolades, including the Serie A Footballer of the Year awards in 1998 and 2008.
Throughout his career, Alessandro Del Piero was driven by the desire to make the beautiful game more memorable, exciting and rewarding for fans. At Socios.com we have very similar goals and are focused on enhancing and creating new experiences for millions of sports fans around the world through Fan Tokens – digital assets that provide holders with access to a wide range of benefits linked to their clubs.
Ten major Italian sporting organisations, including Del Piero’s former club Juventus as well as AC Milan, Inter Milan, AS Roma, Napoli, Bologna, Udinese, the Italian National team and Lega Serie A are among a roster of nearly 130 organisations to have embraced Socios.com. Other big names from Socios.com’s extensive network include Paris Saint-Germain, FC Barcelona, Valencia, Atlético de Madrid, Manchester City, Arsenal and UEFA. South American giants River Plate, Flamengo and Corinthians, as well as over 50 major US sports franchises from the NBA, NHL and NFL, MMA outfit UFC, several Formula One teams and leading lights from the world of esports are also all on board.
Socios.com is on course to run at least 500 polls this year for its growing community of Fan Token holders, enabling them to influence fan-centric decisions on matters ranging from kit designs to squad numbers and celebration songs. Socios.com will also reward more fans than ever before with as many as 17,000 fans set to watch games for the teams they love in style in 2022. Fan Token holders will also receive unique digital rewards, including NFTs, as well as merchandise and match-worn jerseys, while being eligible to access exclusive discounts linked to club sponsors and other special offers and incentives linked to major brands. Socios.com will also increase gamification on the app, launching a wide range of sports themed mobile games exclusively for Fan Token holders.
Alexandre Dreyfus, CEO of Chiliz and Socios.com, said: “Alessandro Del Piero was a virtuoso talent, a true great of the game, respected by millions. Getting his support, especially in Italy, where we already have 10 partners, is a major coup. With our dream team of Del Piero and Messi we are now ready for the next stage in our evolution, led by our brand new TV commercial which will move us closer to our vision of making Fan Tokens and Socios.com an integral part of the fan experience.”
Socios.com is powered by Chiliz, the world-leading blockchain provider for the sports and entertainment industries. Chiliz employs nearly 300 staff and has regional offices in Madrid, London, Istanbul, Miami, Malta and Lyon. The company will open an office in Milan in the near future. Chiliz $CHZ the digital currency of the Socios.com platform and network enabler of the new Chiliz Chain 2.0 (CC2) blockchain, that enables sports and entertainment brands to unlock the huge potential of Web3, is available on all of the world’s biggest cryptocurrency exchanges.